On the first day of Passover, matzo is a novelty. Exotic, even.
DIY, or do-it-yourself culture was born out of price-fueled rage at capitalism, that systematically perpetuated scam designed to pry our hard-earned dollars out of our cold dead hands. DIY culture is the practice of creating, modifying, fixing or perfecting something without the (paid) help of professionals. Take that, cabinet makers, Apple Geniuses and Ikea handymen of first-world countries everywhere! This craftsmanship-empowered-uniqueness has extended to all aspects of some adventurous peoples’ lives, from handmade jewelry to crocheted baby clothing to semi-hygienic recyclable cloth diapers crafted from your great grandmother’s curtains. So why not matzo?
Christians have been increasingly interested in this most ancient of Jewish traditions. In fact, googling “Christian Passover seder” yields 536,000 results. Is it the desire to re-interpret the Old Testament scriptures through a Christian lens, a desire to colonize Jewish tradition, or a way of showing genuine interest in other religions?
According to Chabad.org, more than 1 million pounds of shmurah matzo, or handmade matzo, will be created and sold this year. In fact, when Barack Obama hosted the first White House seder in 2009, shmurah matzo was present. Demand for this tasteless, complicated-to-digest artisanal cracker continues to rise.
If you’re craving a cinnamon roll, but are dairy, lactose, egg, cholesterol or nut intolerant (or vegan, vegetarian, pescetarian or any other -arian vaiant) you might want to head down to Cinnaholic in Boca Raton, Florida.